A year ago, there would have been a big fuss over eBay's announcement this week that it will add SOAP and Java APIs to its third-party integration options. Instead, there's been a muted reaction partly because the announcement was expected, and those who knew it was coming will save their excitement until the APIs are published mainly because SOAP is now such an accepted part of the landscape that its advent was more or less inevitable.
It also marks a change from the days when announcing a SOAP interface was considered a landmark event. The lack of reaction is itself notable. There's no better evidence that web services is emerging into the mainstream. EBay quite simply is responding to market pressures: