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Loosely Coupled offers a range of advertising and sponsorship options, including keyword-based text links and low-cost button display ads.

overview | charter advertisers | ad stats | FAQ

Ad packages

Loosely Coupled offers a choice of flexible ad packages specially tailored to suit the needs of advertisers, at a generous discount to standard prices:

  • Starter — Try us out and see how your ad performs
  • Webinar — Promote webinars, events, white papers or downloads
  • 3 months Campaign — Currently our most popular package
  • Campaign Plus — Offers maximum exposure

Advertising space is limited and bookings are accepted on a first-come, first-served basis. To receive full details of the above packages, including prices, please use the form below to register your email address:

Your email:

You'll receive an email by return describing all the packages in full. You can also reserve your booking online immediately, so long as slots remain available. Read about our current charter advertisers.

Keyword text links

Small, text-only links that appear on pages with relevant content are the most effective form of advertising known online. Now you can use contextual advertising to put appropriate text messages in front of Loosely Coupled's carefully targetted readership — with the extra advantage of knowing precisely which pages your ad will appear on. Keyword text links run on content pages in our feature articles, opinion and glossary sections.

Using our online ad booking facility, you can design your own custom link text in minutes, select the keywords that determine the pages it appears on, and confirm your booking with secure online credit card payment, for as little as $15 per thousand impressions. Your ad will be running the next working day. Please note we can only accept ads whose content and linked pages are relevant to the keywords you select and which conform to our guidelines.

You can start preparing your ad booking at any time, without obligation. We allocate a unique code to each booking, so that you can save it and return at any time, using your email address and the booking code to retrieve it:

Your email:
Saved booking code:
(leave blank if new booking)

Viewing statistics ("impressions") for Loosely Coupled's text links and display ads are collected using WebSideStory's independently hosted HitBox traffic analysis service, and regularly updated to your adstats report.

We also offer a larger text link format with a heading and up to 40 words of body text with two embedded links. Email if you are interested in this format.

Display advertising (buttons and banners)

Display advertising is available in a 468 x 60 (full banner) slot at the top of our home page, news pages, feature articles, opinion pages, glossary and on all current and archive pages of the Loosely Coupled weblog. We can also offer 120 x 600 or 160 x 600 skyscraper formats on our feature article and opinion pages.

In addition, we offer a choice of smaller button display ads that run on pages across the site in the left-hand sidebar of each page, below the glossary lookup box. There are four standard button formats, as defined by the Interactive Advertising Bureau, as well as a custom "flexi-button" option for non-standard sizes up to 120 x 60 pixels:

Ad formatCost per 1000 impressions
88 x 31 (micro bar)$15
120 x 60 (button 2)$15
Custom "flexi-button"$15
120 x 90 (button 1)$20
125 x 125 (square button)$25

To book any of our display advertising slots, email with an indication of your interest (online booking will go live imminently).

Email newsletter ads

A text ad in the weekly email newsletter can now be booked at prices starting from $80 per month. Email to discuss a booking.


Loosely Coupled restores the true meaning of sponsorship, with sponsorship options that fund enhancements to our site content and functionality. Sponsor a section of the site and we'll upgrade or launch it and credit you as the sponsor (eg, 'Our new improved events pages sponsored by XYZ company+link'). Sections available for sponsorship include: events, glossary lookup, supplier directory, bookstore, comments forum, RSS feeds, and much more. You can even suggest a new section or feature of your own, if there's something you've always thought we should include in the site. Pricing ranges from $500 for a new function or section makeover to $5000 to sponsor roll-out of our long-awaited site redesign. Email to discuss options.

Prepare an order

Once your ad booking is ready, the next step is to complete an order before proceeding to payment. You can start preparing your order at any time, without obligation, and add as many or as few items to it as you like. We allocate a unique ID number to each order, so that you can save it and return at any time, using your email address and the ID number to retrieve it:

Your email:
Saved order ID#:
(leave blank for new order)

On payment, our system automatically generates an invoice using the details you enter on your order. These can be different from your card payment details, so the invoice can be addressed to your company, even if you use your personal credit card to make payment.

Pay online

Once you're ready to buy (subject to a minimum transaction value of $19.50), the "Pay now" button on your order form takes you directly to the secure online payment pages of WorldPay, one of the world's leading online payment processors, and part of The Royal Bank of Scotland Group. You can pay in US dollars, euro or UK pounds using Visa or MasterCard, or by American Express in US dollars or UK pounds. We also accept payment from UK cardholders of Delta, JCB, Switch, Solo and Visa Electron.

The name of the merchant shown on your credit card statement for purchases from this site will be Procullux Media, the publisher of Loosely Coupled. Since Procullux Media is based in the UK, we must levy VAT to UK customers. Our VAT registration number is 801 9879 08.

Refund policy

We offer a no-questions-asked, 7-day automatic refund policy for all ad bookings, up to a value of $50 per customer. Simply let us know within 7 calendar days of the date of your invoice that you wish to cancel, and we will refund the full value of your booking (subject to currency fluctuations).

Contact us

We aim to resolve customer queries within one working day. Our working hours are from 8:00 am until 8:00 pm UK time. Please contact us by email, phone or mail:

Procullux Media Limited
+44 20 7443 9660
8 Berridge Mews
London, UK


Copyright © 2002-2005, Procullux Media Ltd. All Rights Reserved.