Loosely Coupled clippings scrapbook

Scrum in marketing: making enterprises adaptive

Wed, 31 Dec 1969 19:00:00 -0500

Agile approaches to marketing may help to overcome problems experienced by marketing executives. One of these approaches is Scrum

What is Software + Services?

Wed, 31 Dec 1969 19:00:00 -0500

S+S is in fact a label for the world we live in today, where individuals and businesses use both on-premises software and cloud services. Sometimes we do use the two together, but more often we use one or the other on its own.

The End of Theory: The Data Deluge Makes the Scientific Method Obsolete

Wed, 31 Dec 1969 19:00:00 -0500

petabyte scale ... forces us to view data mathematically first and establish a context for it later ...
This is a world where massive amounts of data and applied mathematics replace every other tool that might be brought to bear. Out with every theory of human behavior, from linguistics to sociology. Forget taxonomy, ontology, and psychology. Who knows why people do what they do? The point is they do it, and we can track and measure it with unprecedented fidelity. With enough data, the numbers speak for themselves.

If Your Users Fail, Your Website Fails, Regardless Of Intent Or Design

Wed, 31 Dec 1969 19:00:00 -0500

Lesson for publishers: The web is more about applications than publications.

LiveMesh and FeedSync: software 'above the level of a single device'

Wed, 31 Dec 1969 19:00:00 -0500

an aspect of the LiveMesh platform that hasn't yet been widely noticed or appreciated. One of its keystones, FeedSync, is an open and general-purpose building block that can be used by anyone, for any purpose.

Summon Monsters? Open The Door? Heal? Or Die?

Wed, 31 Dec 1969 19:00:00 -0500

If you do the math, it's actually quite obvious that if your popularity contest for ideas inherently, by its structure, favors people who waste their own time, then your contest will produce winners which are actually losers. The most popular ideas will not be the best ideas, since the people who have the best ideas, and the ability to recognize them, also have better things to do and better places to be. [via Dare Obasanjo]

Google Gears as the Next Flash

Wed, 31 Dec 1969 19:00:00 -0500

Remember all those rumors back in the day that Google was working on their own browser? Well they've gone one better and are working on the next Flash

Google AdWords: A Brief History Of Online Advertising Innovation

Wed, 31 Dec 1969 19:00:00 -0500

What's notable is that Google didn't invent search or auction-based pay-per-click advertising -- their innovation was perfecting it.

Google's mission: Extend the browser

Wed, 31 Dec 1969 19:00:00 -0500

Gears ... increasingly becomes a key way to deliver online applications offline ... MySpace noted that Gears is allowing the social media site to save server side processing.

Gin, Television, and Social Surplus - Here Comes Everybody

Wed, 31 Dec 1969 19:00:00 -0500

it's only now, as we're waking up from that collective bender, that we're starting to see the cognitive surplus as an asset rather than as a crisis.

I'm Going To Scale My Foot Up Your Ass

Wed, 31 Dec 1969 19:00:00 -0500

Shut up about scalability, no one is using your app anyway.

An Unorthodox Approach to Database Design: The Coming of the Shard

Wed, 31 Dec 1969 19:00:00 -0500

In sharding ... You store together data that are used together ... You can keep a user's profile data separate from their comments, blogs, email, media, etc, but the user profile data would be stored and retrieved as a whole. This is a very fast approach. You just get a blob and store a blob. No joins are needed and it can be written with one disk write ... the data are parallelized and you scale by scaling out. Using this approach you can get massively more work done because it can be done in parallel.

Kapow's Web-to-spreadsheet data service helps enterprises exploit cloud-based mashups

Wed, 31 Dec 1969 19:00:00 -0500

With Kapow OnDemand, a cloud-based service that uses the company's Mashup Server, Kapow will provide the ability to create data-rich mashups in minutes and then make that Web data ready for delivery into ubiquitous internal Microsoft Excel spreadsheets, or other enterprise applications and integration infrastructure ... [Kapow] uses a Robot Designer to construct custom Web harvesting feeds and services in a flexible role-based execution runtime. Additionally, associated tools allow for monitoring and managing a portfolio of services and feeds, all as a service.

Web 2.0 success stories driving WOA and informing SOA

Wed, 31 Dec 1969 19:00:00 -0500

it's become clear that the SOA world will have to change some basic assumptions about the approaches that are used for design and implementation. Because the consensus is growing that the techniques riding under the aegis of WOA will be the ones to bet on.

SOA and compute clouds point to rethinking data entirely: roles and permissions, not rows and tables

Wed, 31 Dec 1969 19:00:00 -0500

Perhaps it's time to fully divorce data from applications, and wed it all instead to people and groups, guided by roles and permissions, and therefore no longer co-located with applications or even enterprises. House it where it can be used easiest, and stored and protected cheapest. It's heresy today perhaps, but more of the data that matters will be in the cloud anyway.